If you’re not sure what to focus on for social media content in 2019, it’s time to start looking for social trends examples. Creating content is no longer just about exposure. Rather, it’s becoming a full-time job or side hustle. Social media began as a text-based medium, but now includes video of all kinds and lengths. As a result, video content is one of the social trends for 2022.
Facebook, Twitter, and YouTube are great examples of this, as each platform has monetized its channels. In addition, brands are increasingly investing in branded content, primarily through advertisements. Unlike years ago, branded content has a distinct disadvantage on social networks, which forces marketers to spend more to reach audiences. While the ad spend has increased steadily in recent years, marketers expect it to continue. Brands that fail to adapt to these trends are missing out on a large part of their marketing budget.
As the mother of all trends, demographics have a profound impact on society. Ageing is one of the biggest changes, with almost 25% of the European population aged 65 or older. Similarly, marriages are occurring later and more women are divorced. A decrease in fertility has also contributed to the rise in single-parent households. In many developed countries, the male/female ratio is lower than replacement level. These trends have a direct influence on our social structure, and understanding them can help marketers plan their marketing strategies.